Marlboro has been the world’s number one cigarette brand since 1972 and is one of the most powerful trademarks among all consumer products. Philip Morris International implemented a new brand architecture forMarlboro with three defined identities: Flavor, Gold, and Fresh. The Marlboro brand architecture is a portfolio framework that allows us to unlock the potential of the brand’s equity and address the preferences of adult smokers. The Marlboro Flavor family, representing quality and tobacco expertise, leads the way in bringing adult smokers the most enjoyable tobacco flavor satisfaction.
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